ROKA expands distribution footprint with QBP

first_imgROKA has an impressive and growing team of coaches and champions in its roster including six-time Hawaii Ironman World Champion and coach Mark Allen; current and 4x ITU World Champion & 2012 Olympic Silver Medallist Javier Gómez; ITU World Champion Gwen Jorgensen; 2x Ironman World Champion Chris McCormack; Siri Lindley and Team Sirius; Mat Steinmetz and 51 Speed Shop; 2x ITU World Champion and Olympic Bronze Medallist Emma Moffatt; 2x Ironman 70.3 World Champion Melissa Hauschildt; 70.3 World Champion & 3x XTERRA World Champion Julie Dibens; 2013 Kona Runner-up & Challenge Roth winner Rachel Joyce and others.ROKA is a performance multisport brand that was founded in 2011 by two former All-American swimmers from Stanford University, who, after being frustrated by the wetsuit offerings on the market, set out to make ‘the fastest wetsuit on the planet’. After two years of product development, the ROKA team launched their patent-pending Maverick wetsuit, Viper swimskin and SIM short training line in March 2013.In its first season, ROKA saw widespread acceptance by elite and developing swimmers alike, and ROKA pro athletes finished first out of the water at the Ironman World Championship, the ITU WTS Grand Final, the Hy-Vee 5150 Elite Cup Championship, several Ironman and Ironman 70.3 races, and more. ROKA is based in Dallas, Texas with employees in California and ROKA Sports has confirmed that, effective immediately, Quality Bicycle Products (QBP), the global distribution leader across the endurance sports market, will be distributing ROKA’s range of swim products.Nick Essma, Product Line Manager for QBP said, “We are thrilled to add ROKA to our multisport-focused offering. Rarely do we add such a young company to our catalog, but we have seen significant demand for ROKA’s innovative products, due in no small part to their overwhelmingly positive market acceptance and race results.“We have a high level of knowledge and passion for multisport here at QBP, with over 25 Ironman finishes amongst our Q-Multisport team, and our group manages over 40 top brands that cover swim, bike, run, transition and nutrition. ROKA will be an excellent addition to our offering.”ROKA Vice President of Sales and Marketing Ryan Dolan said, “QBP is the gold standard in multisport specialty distribution, and we’re delighted to partner with them. QBP offers retailers top flight support on product selection, and their dedicated inside and outside sales force does an excellent job helping new retailers develop the right mix of products for their shops.“With over 5,000 accounts, QBP’s reach and expertise are a perfect fit for us as we seek to make our products available to more athletes.”With over 5,000 customers, QBP is a leading distributor to the cycling and outdoor industries. Dedicated to high performance and outstanding results, QBP is committed to being in the top 1% of all distributors. Carrying more than 36,000 products from 450 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,700 page catalog; an online ordering system; a renowned custom wheel service; a specialty bike-building program, and more. The company owns five bike brands including All-City, Civia, Foundry, Salsa Cycles and Surly. QBP is also the exclusive distributor of Lazer Helmets. Additionally QBP owns 45 North, Whisky Parts Co, Dimension and Problem Solvers. QBP also distributes products to thousands of independent ski, run, and outdoor retailers. QBP operates LEED certified distribution centers in Minnesota, Utah and Pennsylvania, which allows the company to reach 95% of its customers in the US with ground shipping in one or two days. Relatedlast_img read more

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