Ferrari has lost the trademark on its 250 GTO, the world’s most expensive car

first_img PlayThe Rolls-Royce Boat Tail may be the most expensive new car everPlay3 common new car problems (and how to prevent them) | Maintenance Advice | Driving.caPlayFinal 5 Minivan Contenders | Driving.caPlay2021 Volvo XC90 Recharge | Ministry of Interior Affairs | Driving.caPlayThe 2022 Ford F-150 Lightning is a new take on Canada’s fave truck | Driving.caPlayBuying a used Toyota Tundra? Check these 5 things first | Used Truck Advice | Driving.caPlayCanada’s most efficient trucks in 2021 | Driving.caPlay3 ways to make night driving safer and more comfortable | Advice | Driving.caPlayDriving into the Future: Sustainability and Innovation in tomorrow’s cars | Driving.ca virtual panelPlayThese spy shots get us an early glimpse of some future models | Driving.ca Ferrari has reportedly lost the trademark for its most famous racer and the most expensive model of car in the world, the 250 GTO, under the European Union Intellectual Protection Office’s (EUIPO) “Use It Or Lose It” rules, reports Forbes.To backtrack a little bit, Ferrari had just over a year ago launched a lawsuit against Ares Design, a coachbuilding company that drew inspiration from – “copied,” some might say – the Series 1 250 GTO when it styled its own retro custom, based on a modern Ferrari 812.That litigation led to the GTO being ruled an irreplaceable work of art, one that could not be copied by anybody. However, the result only got Ares to double-down on its case; it quickly launched a counter-lawsuit to strip Ferrari of the rights of the 250 GTO. Ares had stated it wanted to build a limited production run of the “reimagination” of the 250 GTO back in 2018, but we’ve yet to see a single example roll out of the factory. Its other design, a “reimagination” of the Ferrari 412, was also teased for release quite a while ago. Ferrari 250 GTO recognized as art by Italian court to block imitators The Rolls-Royce Boat Tail may be the most expensive new car ever 5 Times Ferrari filed absurd lawsuits to protect its brandAres argued any trademark that hasn’t been used by its holder in five years should be cancelled, according to EUIPO protection rules. Since Ferrari’s trademark was technically for toys and model cars and it hasn’t built a full-size vehicle under the nameplate since 1964, it’s unfortunately lost this battle, apparently.Ares Design is based in Modena, about 20km away from Ferrari HQ. It was founded by former Ferrari executive Dany Bahar, who was also once CEO of Lotus.Created with Raphaël 2.1.2Created with Raphaël 2.1.2Ares Design’s Ferrari 812 Superfast-based 250 GTO tribute advertisement We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. Created with Raphaël 2.1.2Created with Raphaël 2.1.2 The Ferrari 250 GTO  South West News Service RELATED TAGSFerrariCoupeLuxuryClassic CarsLuxury CarsClassic Cars & TrucksLuxury VehiclesNew Vehicles Trending in Canada Ares Design Trending Videos COMMENTSSHARE YOUR THOUGHTS So while Ferrari may not have the trademark to its most famous race car anymore, it seems like Ares doesn’t really have any solid plans to do something with it either. See More Videos ‹ Previous Next › RELATED Buy It! Princess Diana’s humble little 1981 Ford Escort is up for auction An engagement gift from Prince Charles, the car is being sold by a Princess Di “superfan”last_img read more