0Sign inorRegisterto rate and replySign in to contributeEmail addressPasswordSign in Need an account? Register now. 5 years ago EA is still doing their presser. Nintendonstopped because they were terrible and painful at it, and because it was a gigantic expense that got them nothingEA has simply realized they can spend much the same money for much bigger gain, while losing none of the press access with a public eventE3 needs, and has needed for a decade to have public days. PAX knew it and made their own. Doing this would clear the floor of the Gamestop kids, and pretty much everyone is done after the first two days anyway, at least the stuff that needs privacy No E3 booth for EA this yearPublisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA respondsBrendan SinclairManaging EditorWednesday 27th January 2016Share this article Recommend Tweet ShareCompanies in this articleElectronic ArtsElectronic Arts has apparently decided that E3’s industry-only admission policy doesn’t mix with its “Players First” approach. The publisher today announced that it will not have a booth on the E3 show floor, opting instead to hold its own EA Play event June 12-14 at the nearby Club Nokia in the LA Live complex, with a corresponding event in London June 12 at The Mermaid.”Our players are the driving force behind everything we do,” EA said on the event’s website. “So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition…and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.”Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games EA Play will still require tickets to attend, and the publisher has not yet said how those will be distributed. EA will kick off the event with its own press conference on Sunday, June 12 at 1 p.m. Pacific.E3 technically runs June 14-16 (Tuesday through Thursday) this year, but the Monday of the show week has traditionally been among the busiest, playing host to media briefings from Microsoft, Sony, and third-party publishers like Ubisoft and EA itself. Last year, Bethesda scheduled its first-ever E3 press conference for the Sunday night before E3 and, according to at least one tracker, wound up dominating the week’s press coverage.[UPDATE]: When asked for comment, the trade group provided a statement from ESA senior VP for communications Rich Taylor, who said, “EA’s player experience underscores E3 as the global launchpad for video game news, announcements, and excitement. As always, we continue to look forward to their contributions to E3 week and can’t wait to play the games ourselves.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 7 hours agoEA acquires Super Mega Baseball developer Metalhead SoftwareCanadian studio fills another gap in FIFA publisher’s expanding sports portfolioBy James Batchelor 6 days agoLatest comments (3)Richard Browne Head of External Projects, Digital Extremes5 years ago You can almost hear the E3 death knell. 1Sign inorRegisterto rate and replyJeff Kleist Writer, Marketing, Licensing Edited 1 times. Last edit by Richard Browne on 27th January 2016 10:26pm 2Sign inorRegisterto rate and replyQuincy Ward Studying Computer Science, University of Arkansas5 years ago No Nintendo, No EA, who is dropping out next.