An Editors Conundrum Balancing Print and Online Duties

first_imgThat’s really very odd.Why, as I sit here going on and on and on and on about how important online media are to businesses big and small, online and off-, was I so resistant to practice then what I preach now (even though I practiced it then, only on my own time)?It could be that I don’t much like being told what to do. It could be that I’d been online for so long, relatively speaking, that I didn’t entirely agree with the approach that was being taken.But mostly I think it might have been that I didn’t think I could do it right. Where “right” means as myself. With my voice. In my own time. Saying what I wanted to say. Where what I would have wanted to say was sometimes not so shiny-happy-positive, and where some of the positive things I would have said would have been about other companies and not mine.My whole love affair with online media is in good part because of the spontaneity and honesty of it. To be a cog in a larger social media strategy just didn’t remotely turn me on. (To be clear: I was never asked to be a cog. I’m just super bristly.)And so I’m left now to figure out how to amend the stuff I spout off about to accommodate this experience I’d forgotten. Here’s my first shot:If you run a company, you should be online. You should have a blog where you engage with anyone who wants to chat with you. You should be on Twitter and you should use it very little for broadcasting and very much for sharing and conversing. Same with Facebook. And any other site. If you yourself aren’t going to be the person doing the online stuff, you should make sure the person you have do it has the following resources:1. Time. It takes time to write blog posts and to tweet. It doesn’t have to take a huge amount of time, but it takes some time. Give the person some time.2. Freedom. Pick someone you trust enough to represent your business and your brand that you can give them a very long leash to say what they need to say how they need to say it. If they mess up, let them clean it up. If they mess up horribly, find someone else to do it. But don’t do anything to prevent the spontaneity, fun and impromptu conversation that are integral parts of successful online media campaigns.3. Trust. See #2.4. Time from you. Things online move fast. In all likelihood—regardless of what kind of business you’re in—they move way faster than they do in the rest of your business. So when your person comes to you and says they need to deal with something, STAT, believe them. If they come to you because some convergence of thinking in your online community presents an opportunity for a big promo next week, see if you can make it happen. Try hard to make it happen.Does any of this make sense? Or have I blathered myself into an atrocious contradiction?[EDITOR’S NOTE: This post originally appeared here.] Something occurred to me out of the blue today: during my last few months as editor of Interweave Crochet, as the company was beginning to focus more on the possibilities presented by online tools and social media, I wanted nothing to do with any of it in my work as editor. Crazy, hey?As you might have noticed, the whole print publishing industry is struggling to make sense of online media in much the same way the yarn industry is struggling.In my final months at IC, there was a lot more talk around the office about online stuff: blogs, forums, Twitter. And even though I had my own blog and still kept up a bit at the CrochetMe.com blog and I was on  Twitter, I really bristled at being pressured to do more online stuff for the magazine. Even though I was certain we needed to be online more and better than we were.last_img read more

The world of vision

first_imgFrom the time immortal there lies a bridge between the beginning and end. This bridge is an ongoing process.  pre-historic character have established a contour through a flowing evolution. The contour which is ever changing, depending on environment and nature. These are evident in both physical and metaphysical aspects. But the spirit remains eternal. A mutilated fundamental entity results in detachment and destruction from the main-land.  Our dream revolves around that very spirit,  save some external modifications. Banerjee is an architect of that venture. Apparently it seems though that the sculptures and drawings are mercy pre-historic in nature and reflection.  An intense study of the same portrays it as a link between the two ends. In a nut-shell it’s art for art’s sake, vibrant with a esthetic beauty.  Also Read – ‘Playing Jojo was emotionally exhausting’For Banerjee, drawing is an essential form of self expression. He understood that drawing is not just taking notes of what the artist sees with his eyes, but also with his third eye. The world of vision and of fantasy, the conscious and the sub-conscious influences the artist. Drawing shows how an idea is born in the artist’s mind, the innate possibilities of the concept at the embryo stage,as it begins to grow naturally. Also Read – Leslie doing new comedy special with NetflixTanmay’s world has frozen scenes that sometimes depict Neolithic rural life or hark back to Mesolithic primitive times. Some of the protagonists might be clothed but one or two appear nude. As in cave painting, a figure might be drawn over another. People are always there with domesticated animals. A normal pastoral scene gains momentum when one of the figures appear in the nude. One begins to wonder what difference would it make if we went around in Adam’s swear. Tanmay’s lines dance to the tune of unheard music. They are never nervous, but always bold, strong and fluid. They move from dark tone to lighter ones and gradually reach the final stage of white.They sometimes move into a calligraphic world. At times he enhances the linear movements by adding shades and areas of corresponding darkness. This is a world of reality that is tinged with fantasy. When: May 25 – May 31Where: Lalit Kala Academi, Rabindrabhavan Timing: 10 am to 7pmlast_img read more

Soon concrete roads to be constructed in New Town

first_imgKolkata: Housing Infrastructure Development Corporation (HIDCO) has proposed to set up concrete roads in New Town in phases.This will reduce the maintenance cost of the stretches which eats up a major portion of the revenue collection. The potholes and crators that have been created due to the monsoon in areas under Sector V and Nabadiganta will be repaired before the Durga Puja. A workshop to find out methods to set up roads for longer duration was held in New Town on Thursday. Senior officials of HIDCO, New Town Kolkata Development Authority (NKDA), Nabadiganta Industrial Township Authority (NDITA) attended the workshop along with engineers and experts in road construction. There are 200km roads in New Town while Sector V has another 25 kilometers road. Also Read – Rain batters Kolkata, cripples normal lifeThe experts said that while constructing concrete roads, the upper layer should be covered with a thin layer of tar. This would help the cars to move smoothly and reduce the level of environmental pollution as well. The experts suggested that for the good health of the roads, the cracks that are more than 3 mm deep should be repaired immediately. Representatives of a start-up company said they would provide vehicles fitted with CCTV cameras which will help them to detect the cracks. The specially-designed vehicles will move around in New Town. There will a central monitoring system. Once the cracks are detected, the road repairing agencies will be informed through the monitoring system. HIDCO will ask the firm to do a pilot study and on the basis of the report, subsequent steps will be taken. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedEmphasis will also be given on visual improvement. HIDCO has taken up elaborate measures to increase the green cover in the area. Tall tree nurseries have been set up and with the state Forest Department, massive plantation of saplings have been done. Saplings were given to NGOs and individual owners and cooperatives looking after housing complexes during the Forest Week. The roadside trees are being watered daily with recycled water with the help of specially designed vehicles.last_img read more

Reliving memories through art

first_imgOpenings windows to their imaginings of a reality that is unconventional and far removed from everyday trials, a group of artist have up with an artshow .Titled ‘Tales of Yore’, the month-long exhibition has invited artists, sculptors and satirists including K G Subramanyan, Shanti Dave, Jogen Chowdhary, Manu Parekh, K S Radhakrishnan, Arpana Caur, Sanjay Bhattacharya, to name a few, and will go until February 28 Every work of art displayed is a passage its creator travels to tell a story, to make newer discoveries of visions gifted by time and its many paradigms. Also Read – Add new books to your shelfViewers can see the conflict between flawless time and the raw innocence of imagination which is best captured by the forever pursuits of quizzing minds that artists epitomise. One of the artist Sandeep Jingdung has tried to reflect the experiences of his birth place Assam through his art work. From its flora and fauna, childhood memories to his love for natural surroundings, he has tried to infuse everything on the canvas beautifully. On the other hand, K S Radhakrishnan with his sculptures attempts to give a reflection of history, memory loss and his deep engagement with the world. Also Read – Over 2 hours screen time daily will make your kids impulsiveApart from nature and childhood memories, artists have also tried to depict different cultural aspects, imaginary characters and a lot more. Based on mythology, Jayasri Burman’s artworks have a lyrical quality, decorative designs and elements of folk idiom. Whereas, Arpana’s work are feminine in context. Female figures emerge as symbols of solidarity. Internationally acclaimed artist Jogen Chowdhury has also displayed his works in the exhibition. Based on the memories, thoughts, dream and his immediate environment, the work is the combination of satire and anger, and real with imaginary in a fine sensibility and technique used by him.last_img read more

Flappy Bird Is Coming Back But It Will Be Less Addictive

first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. 1 min read Enroll Now for Free May 15, 2014 Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This story originally appeared on CNBC Flappy Bird is making a comeback.The popular mobile app, which was pulled from app stores in February, will return in August, Flappy Bird creator Dong Nguyen told CNBC on Wednesday. The game will include multi-player capabilities and be less addictive, Nguyen said.At its peak, Nguyen said he was pulling in $50,000 a day from the mobile-gaming sensation that had more than 50 million downloads, but that ended when he decided to remove the app after noticing people were too addicted to playing it. While he still is making a profit from in-app ads, he said it’s “not much,” adding that he feels a lot of pressure from all the fame, fortune and success he has had.Nguyen told CNBC’s Kelly Evans that he would rather people spend their time doing more productive things rather than attempt to guide a cartoon bird through pipes to rack up a high score. Still, Nguyen said he doesn’t regret creating the game.The app developer said he has more apps in the works, including a game that has “a guy jumping from building to building.”last_img read more