Marshfield volleyball rips Wausau West

first_imgAnna Ripp has 35 assists for Tigers in three-game sweepBy Paul LeckerSports ReporterMARSHFIELD — The Marshfield volleyball team had its offense clicking from the get-go and rolled to its first Wisconsin Valley Conference victory with a 3-0 sweep of Wausau West on Thursday night at Marshfield High School.Marshfield won 25-16, 25-11, 25-18 to improve to 1-2 in the conference. West is now 1-1.Stephanie Rhodes had 12 kills, Sara Dasler had 20 digs and three aces, and Jenny Scheppler added four aces for the Tigers.The key to the Marshfield offense was junior setter Anna Ripp, who had 35 assists in the three games.“Anna is running that offense so well,” Marshfield coach Dawn Sadowska said. “Being able to play a 5-1 (offense) and have the same, consistent setter all of the time is great for our hitters, and we’ve taken advantage of that.”After falling behind 5-1 to start the match, the Tigers reeled off 14 of the next 16 points to take control.Ripp had 11 assists in the opening game, four of which Alexa Aumann put down for kills. Aumann finished with 10 kills in the match.Marshfield continued the onslaught in Game 2, jumping out to a 9-1 lead after eight straight service points from Scheppler.Marshfield pushed its lead to 19-3 after a kill by Rhodes and finished it off with a Ripp-to-Aumann kill, winning 25-11.West put up a fight in the third game, leading 10-7, before the Tigers got it going again.Ripp had a pair of aces to give Marshfield a 13-11 lead, and it never trailed again.Dasler served five points in a row, two coming on service aces, to push the Tigers’ lead to 20-13, and Aumann finished off the match with another kill.“We were missing Ema Fehrenbach in the beginning of the season, and to be able to add her into the offense and have that height to get over the block is big,” Sadowska said. “Now we have four or five really big hitters that can hit over a block. That’s really huge for us.”Marshfield will play in the first of two Wisconsin Valley Conference meets on Saturday at Stevens Point.“I told them, ‘There’s no letdown. You want to dominate on the weekend,’” Sadowska said. “We want to show that we weren’t all there in the beginning of the season, and now we are, and we are going to push through for the rest of the conference season.”(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)last_img read more

Advertisers Shifting Attention from Apps to Mobile Web and HTML5

first_imgWhy IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagement adrianne jeffries Tags:#advertising#Apple#mobile#NYT#web Greystripe is best known for converting ads from Flash to HTML 5 for display in native apps across its advertising network. The service was wildly popular because it allowed ads to engage consumers with animation, touch interactivity and click-through actions on Apple’s Flash-free devices, which were dominating the mobile market.The mobile market is fragmenting, however, sending more users to the Android, BlackBerry and possibly Windows 7 platforms. Advertisers are increasingly interested in mobile websites as opposed to native apps, Greystripe says.That’s why as of today, Greystripe is expanding its ad network and its Flash-to-HTML 5 conversions to include display ads meant for mobile websites.A mobile Web display ad built in Flash and converted to HTML 5 by Greystripe. Advertisers are drawn to the mobile Web because there are fewer native apps to advertise in on the growing non-Apple platforms. Publishers are turning to the mobile Web because they’re sick of remaking the same app for different devices. HTML5 is a solution for both (see our post, “HTML5 is Great for Mobile, Developers Say“).Rich media ads get a 56% higher click-through rate than static ads, according to Greystripe. HTML5 promises a consistent and rich user experience across platforms, and it’s often faster to present an ad with HTML5 even when it’s being accessed by a Flash-capable device, said Greystripe founder and CEO Michael Chang.Chang also said the bigger the ad, the more effective. Ads on the iPad get much higher engagement from users because they’re bigger, he said.Greystripe’s move to mobile Web also protects the company if Apple ever decides to crack down on in-app advertising. Earlier this summer, Apple moved to block players like Google’s AdMob from operating on its devices. Apple has since backed off, but there is no guarantee that it wouldn’t change the rules again to favor its own in-app advertising network, iAd. By contrast, Apple has no control over ads displayed on mobile websites.In-app ads aren’t going away, but the mobile Web and HTML5 present a compelling alternative.center_img Related Posts What it Takes to Build a Highly Secure FinTech … The Rise and Rise of Mobile Payment Technologylast_img read more

AI marketing and the journey through the uncanny valley

first_img Posted on 18th December 2017Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingAI marketing and the journey through the uncanny valley AI marketing and the journey through the uncanny valleyYou are here: “Things usually get worse before they get better.”“It’s always darkest before the dawn.”Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even though we know we’re headed in the right direction.This experience can be represented by a U-shaped curve, literally forming the shape of a valley between two peaks. In technical terms, the curve represents a nonlinear relationship between two variables. A specific example is the uncanny valley — the hypothesis of the unease, frustration, or even revulsion we feel as something approaches the behavior and appearance of a human without getting all the way there. In this case, the two variables are the humanlike nature of the object and the emotional response to it. This can be experienced with robots and AI assistants, and with 3D animation. Perhaps you know someone who gets illogically angry when Siri or Alexa fails to understand their commands, or maybe you get uncomfortable watching humanoid robots or CGI-animated humans in TV and movies.Although 78 percent of marketers are adopting or expanding artificial intelligence marketing in 2018, marketers are also uneasy about the uncanny valley. They are concerned that by implementing AI marketing, they will lose control of the customer experience, possibly bewildering or even revolting their customers. While this is a reasonable concern, it could prove to be an unfounded and risky position — because marketers have already forced their customers into the uncanny valley through the use of marketing automation and aggressive personalization. And to quote another truism, when you’re going through hell, keep going. Because you don’t want to stay there.Your customers are already in the uncanny valleyCould it be true that we’re already subjecting our customers to experiences that create bewilderment and revulsion? You don’t have to have 3D avatars or robots in your customer experience to create these eerie, negative feelings in your customers. The uncanny valley is represented by a sudden decrease in empathy when a human-like being ceases in some way to be human. Here are some specific examples to indicate that your customers may already be in the uncanny valley:Broken contextExample: An AI assistant or chatbot initially passes for human but fails to understand the context of a question that would be simple for a human to understand, revealing that it is not human. Here is just one of many anecdotes from Reddit:In just seconds, this user went from loving their Echo to figuratively (literally?) flipping the table in frustration.Not quite lookalikesExample: A cursory read of our example user’s Facebook history could tell you that he is a foodie, a vegetarian and a fan of subscription boxes. Recently, this user got targeted by a new artisanal food subscription service that was relevant in many respects, except for the fact that they exclusively offer cured meats. It’s reasonable in some respects that an artisanal cured meat subscription service would target him. Except that as a vegetarian, this user found their ad bewildering and invasive, causing him to lose interest and scroll quickly past. In his scrolling fervor, he accidentally registered a click on the ad, leading to weeks of cured meats in his feed.Bad timingAnother example from that same user: Currently, his bank is aggressively targeting him with a competitive mortgage offer. Three weeks ago, there were credit, fund consolidation and other signals that he was preparing for a home purchase. At that point, it was stone cold silence from the bank. But now that he has signed a mortgage with another bank and closed escrow, he is getting targeted after the fact with an offer that he would have considered three weeks ago. Now, it’s just aggravating.Three ways to ascend from the uncanny valleyAscending from the uncanny valley is possible, but it takes buy-in from executives and a concerted effort by the entire marketing organization. Fortunately, Artificial Intelligence Marketing (AIM) provides a new approach for interacting with customers, allowing for consistent relevant experiences across all channels and continuous optimization at scale. Marketers shouldn’t fear the uncanny valley. They should focus on crossing through to the other side. Here’s how:1. Keep context: Match your level of sophistication across channelsIdeally, your website, app and chatbot work together to provide integrated, personalized service. Your customers should be able to access the same contextual features whether in the mobile app, at the brick-and-mortar store or when chatting with Alexa. If a user clicks through to your site from a specific offer email, that offer should automatically persist on the website. While your customers often encounter the same creative elements across your app, social, display, email and website, they’re disappointed when experiences are disjointed and out-of-context.Unfortunately, many brand experiences can only be delivered to users in a single channel due to the inherent limitations of current marketing clouds, making a promise of sophisticated interaction that can’t be delivered in other channels.2. Reduce uncertainty: Use visual cues to signal behavior and abilityIf you do have varying levels of sophistication for some of your communication channels, you can give your customer cues to set appropriate expectations. If you have created a bot or an app with sophisticated abilities, imbue it with human personality. In contrast, a limited chatbot doesn’t need a name, a highly humanized voice or an avatar. And if your mobile app focuses on a subset of features, be clear about what they are in the app name and description.3. Responsiveness: Reduce the lag between insight and actionIf you gain insight about an individual customer, how quickly can you adjust your interactions to be responsively relevant? A human conversation involves both parties responding in real time to conscious and subconscious cues. If your campaigns and audience segments are static, or if your channels are siloed, it can take too long to move at the speed of the customer. However, with AI marketing that has dynamic decisioning at its core, new data and behavioral signals can immediately be acted upon without human intervention. The result is a more responsive customer interaction that adapts as your customer evolves.To get to the other sideHelping your customers ascend out of the uncanny valley can seem like a monumental task, but with AI marketing, it is now feasible. Consumer brands that make the leap and move away from the rules will be the first to reap the benefits of consistent, cross-channel interactions that are optimized at scale by AI.From our sponsors: AI marketing and the journey through the uncanny valley Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

Deontay Wilder hoping for a rematch with Tyson Fury ‘ASAP’

first_imgSEA Games: PH dancesport looking to sweep golds “I’m ready whenever he’s ready,” Wilder said. “I’m ready whenever he’s ready to do it. I’m ready to give the fans what they want to see and end this talk once and for all.”Afterward, the British challenger said the two would “100 percent” meet again in the ring. Wilder said he doesn’t want to fight anybody else before a rematch.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chief“Everyone is talking about this fight. It’s only right for us to go back in and do it again,” Wilder said. “I don’t want any other fights to happen between him and I (meeting again).”Wilder (40-0-1) knocked Fury (27-0-1) down twice late in the fight, including once in the final round. He was outboxed much of the way at Staples Center but was still surprised when Fury rose from that 12th-round knockdown — and that the referee didn’t end the fight. “I saw his eyes roll slowly in the back of his head,” Wilder said. “Many people felt that should have been waved off. Nine out of 10 refs would have waved that off.”He indicated the rematch might happen as early as March or April.Showtime Sports President Stephen Espinoza said May or June might be more likely, giving the fighters more time to recover.In the first meeting, Wilder said he let the pressure of being in his first pay-per-view fight affect him.“I wanted to end it on a great note,” he said. “I wanted to end it on a devastating knockout and I pressed that. I pressed that too much.”ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Read Next Don’t miss out on the latest news and information. MOST READ View comments Judiciary Committee set to take over Trump impeachment probe Another case filed vs Cardema Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Fossil launches its newest generation smartwatch: The Gen 5 SEA Games: Biñan football stadium stands out in preparedness, completion Jordan delivers on promise: 2 Cobra choppers now in PH LATEST STORIES Hotel management clarifies SEA Games footballers’ kikiam breakfast controversy Tyson Fury, of England, lies on the canvas after being knocked down by Deontay Wilder during the 12th round of a WBC heavyweight championship boxing match Saturday, Dec. 1, 2018, in Los Angeles. (AP Photo/Mark J. Terrill)MONTGOMERY, Ala.  — WBC heavyweight champion Deontay Wilder says he wants a rematch with Tyson Fury “ASAP.”Wilder said in a conference call Tuesday that he’s “ready and willing to give Tyson Fury the opportunity ASAP.” The two heavyweights fought to a split-decision draw Saturday night in Los Angeles in one of the bigger heavyweight bouts in America in years.ADVERTISEMENT Wilder had lobbied for a fight with Anthony Joshua, who holds the other three championship belts. He said Joshua and his team are “getting what they deserve” by being sidelined from his two most high-profile potential opponents.“We had to show the world what it looks like for the best to fight the best, and look at the outcome,” Wilder said. “No one has talked about Joshua in I don’t know how long and we plan on keeping it that way.”Wilder said he broke his right arm and had surgery about 12 weeks before training camp and threw few right hands during training, which he feels might have affected his accuracy. Co-trainer Jay Deas said limiting the right in camp was a precautionary measure. Will Eagles soar anew?last_img read more

IOJ Hosts Discussion on Reparation and Modern Labour Movement

first_imgStory Highlights The Institute of Jamaica (IOJ) on Monday (May 14) hosted a panel discussion on ‘Reparation and the Modern Labour Movement in Jamaica’, as part of a year-long focus on the reparations movement in the Caribbean. It was organised by the African-Caribbean Institute of Jamaica/Jamaica Memory Bank (ACIJ/JMB), a division of the IOJ, in collaboration with the Ministry of Labour and Social Security and the Ministry of Culture, Gender, Entertainment and Sport. Director of the ACIJ/JMB, Bernard Jankee, explained that Workers’ Week, which runs from May 14 to 23, was chosen for the panel discussion because the period of observance presents “an appropriate point to explore issues” related to reparation. The Institute of Jamaica (IOJ) on Monday (May 14) hosted a panel discussion on ‘Reparation and the Modern Labour Movement in Jamaica’, as part of a year-long focus on the reparations movement in the Caribbean.It was organised by the African-Caribbean Institute of Jamaica/Jamaica Memory Bank (ACIJ/JMB), a division of the IOJ, in collaboration with the Ministry of Labour and Social Security and the Ministry of Culture, Gender, Entertainment and Sport.Director of the ACIJ/JMB, Bernard Jankee, explained that Workers’ Week, which runs from May 14 to 23, was chosen for the panel discussion because the period of observance presents “an appropriate point to explore issues” related to reparation.“The issue of reparation is not a narrow (one). There are many dimensions to it, and so we chose Workers’ Week to focus on the implications (it has) on the labour movement in Jamaica,” he said.He pointed out that in 1938, 100 years after enslavement, Jamaica and the rest of the Caribbean experienced a series of labour uprisings, which were reminiscent of the conditions prior to Emancipation.“So, it was as if though, nominally, the people were free, they continued to exist in conditions that had gone back into the 19th century. So the issue of reparatory justice is one that (continues) to affect the labour movement,” he said.Head of the Hugh Lawson Shearer Trade Union Education Institute, Danny Roberts, who was part of the discussion panel, echoed the sentiments of the ACIJ/JMB Director.He noted that labour unions must protect their members, which includes contract workers, so that they are not exploited in ways similar to those who were enslaved.Member of the National Council on Reparation (NCR), Steven Golding, who was also a panellist, said in a JIS News interview that the panel discussion serves to spread the message of reparations and to gather more support for the movement.“Forums like this enable us to discourse and engage with the population, so that they learn more about the issue and learn more about advocating for the issue. The NCR is putting a lot of focus on these public forums, so that the population can know what the talking points are,” he said.The panel discussion, moderated by former lecturer in the Department of Government at the University of the West Indies, Mona, Professor Rupert Lewis, also included Researcher at the Centre for Reparation, Jodi-Ann Quarrie, who pointed to the need for greater discussions on the issue.The event was attended by students and representatives of various interest groups in Jamaica.last_img read more

NYNJ Port to Test 1st AllElectric Straddle Carrier in US

first_imgzoomIllustration. Image Courtesy: Pixabay under CC0 Creative Commons license The first all-electric straddle carrier in the United States is scheduled to arrive at the Port of New York and New Jersey by the end of this year.The pilot program is the Port Authority’s most recent initiative to meet greenhouse gas reduction targets set forth in the Paris Climate Agreement.Under a partnership with the Port Authority, Maher Terminals has agreed to pilot test the all-electric straddle carrier for a year on its container terminal at the Elizabeth Port Authority Marine Terminal to determine its operational and environmental benefits.It will be the first test of an all-electric straddle carrier anywhere in a United States port, according to the Port of New York and New Jersey.“The one-year pilot test will explore the level of greenhouse gas emissions that can be reduced by the all-electric straddle carrier. By not emitting any tailpipe gases, this single all-electric straddle carrier will reduce greenhouse gases from the equivalent of 52 fewer passenger vehicles,” the port authority explained.At its October 25, 2018 meeting, the Port Authority’s Board of Commissioners unanimously embraced the Paris Climate Agreement. The resolution adopted by the Board called for a 35 percent reduction by 2025 in greenhouse gas emissions generated by the Port Authority’s own operations. The Board also reaffirmed the agency’s prior commitment to an 80-percent reduction by 2050.last_img read more

19yearold woman shot at Sunset Cliffs begins road to recovery

first_img , 19-year-old woman shot at Sunset Cliffs begins road to recovery April 19, 2018 SUNSET CLIFFS (KUSI) — The 19-year-old woman found suffering from gunshot wounds last week after being shot near Sunset Cliffs remains hospitalized but is recovering.Related Link: Passerby finds a 19-year-old woman with gunshot wounds near Sunset CliffsThe woman — who has not been named as a request by the family while the investigation is ongoing — was found by a passerby with multiple gunshot wounds on the morning of April 12.According to a GoFundMe page set up by her family, she sustained a gunshot wound to the hip and a second to her neck. The neck wound ruptured her ear canal and broke her c5, c6 vertebrae and caused damage to her spinal cord.She has already undergone spinal surgery to brace her neck with screws and rods.“She is in good spirits considering what she has been through, however, she has a long road ahead of her,” according to the page.San Diego police are still searching for the suspect(s) responsible and ask anyone with information to contact them at 619-531-2000 or 858-484-3154. center_img Posted: April 19, 2018 Categories: Local San Diego News FacebookTwitterlast_img read more

DODFederal Energy Water Forum Coming Next Month

first_img Dan Cohen AUTHOR Next month’s DOD/Federal Energy & Water Forum will provide energy and water industry leaders an opportunity to hear federal officials describe their strategies for achieving sustainability across the government as well as offer their feedback on federal initiatives.ADC and the National Council for Public-Private Partnerships (NCPPP) — the leading nonprofit organizations in the field of energy and water partnerships — are teaming up to co-host the forum on Dec. 16 at the Army Navy Club in downtown Washington. The event will feature public and private leaders discussing their experiences — including successes achieved and challenges ahead — in energy efficiency, utilities privatization, renewables and water/wastewater/stormwater systems. The forum’s expert panels and interactive discussions also will provide an opportunity for participants to develop solutions to real-world issues.Sessions will focus on the following topics:Overview of federal energy and water authoritiesEnergy efficiency and how it supports operational sustainability at federal sitesHow energy savings performance contracts helped the federal government achieve its efficiency goalsThe evolution of utilities privatization and its role in energy securityCreative solutions to overcoming market barriers for renewable energy projectsWater, wastewater and stormwater systemsHow private sector water projects can be adapted to federal sitesFinancing optionsThe capital market’s appetite for energy and water projectsThe role of public-private partnerships in advancing federal energy and water goalsThe day-long dialogue will conclude with a panel of leading federal officials reacting to the discussions and outlining the government’s path to reaching sustainability.To register for the forum, visit the event website.last_img read more

BTS Wrap Up Successful US Tour on Ellen

first_imgPop group continues U.S. tour with a stop on the comedian’s daytime talk showPhilip MerrillGRAMMYs Nov 27, 2017 – 4:43 pm On Nov. 27 BTS band members J-Hope, Jimin, Jin, Jungkook, RM, Suga, and V introduced themselves to Ellen DeGeneres during their American daytime debut on “Ellen.” As one could tell from the audience’s shouts, BTS won new friends as a band.. That was part of the colorful message their hit “DNA” was all about.Leader RM shared the details of how mothers in South Korea made English mandatory viewing. His mother’s gift of “Friends” on DVD felt like an imposition at first but the show became the gateway for BTS to forge  new friendships in the U.S. that look likely to last.In addition to “Ellen,” their U.S. tour of stops also included appearances on James Corden and Jimmy Kimmel’s talk shows.For new fans and the semi-converted who are just K-pop curious for now, the multitude of impressions from this BTS U.S. visit have certainly garnered new interest.BTS, UNICEF Join Forces Against Violence With Love Myself CampaignRead more Twitter Catch BTS On “Ellen” bts-wrap-successful-us-tour-ellen BTS Wrap Up Successful U.S. Tour on “Ellen” News Email Facebook last_img read more

HER Opens Up On Mystery Musicianship Essence Fest

first_img H.E.R. Opens Up On Mystery, Musicianship & Essence Fest H.E.R. Talks Mystery & Musicianship her-opens-mystery-musicianship-essence-fest Twitter Email Find out what’s behind the mystique of one of R&B’s most talented new artistsGRAMMYs Jul 9, 2018 – 10:19 am Meet the mysterious R&B singer/songwriter and multi-instrumentalist H.E.R., whose identity at one point didn’t go beyond a shadow and silhouette. Now, she is fully stepping into the spotlight—albeit with her face still slightly concealed by oversized sunglasses. News Facebook NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Jul 9, 2018 – 10:08 am H.E.R. Talks Mystery & Musicianship After her soul-stirring performance at the 2018 BET Awards went viral, H.E.R. (an acronym for “Having Everything Revealed”) hit the Essence Fest Superlounge to a massive crowd. We chatted with H.E.R. backstage in an exclusive interview about performing at Essence, her mysterious image and the value of musicianship.Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”last_img read more